AgentsBuddy.com Articles Real Estate Professional Photographer Larry Lohrman explains why it’s important to “Stand Out “ The Importance of Real Estate Photography in a Down Market
Home Selling
.jpg)
November 4, 2008
By: Larry Lohrman
AgentsBuddy Contributor
Selling things is all about finding a way to stand out from the competition. In a down real estate market like we have now, the competition home sellers face are those hundreds of other homes for sale in the same location and price range. The last thing a home seller wants to do is to have to lower their price to stand out from the competition.
Stunning photography is another effective way to stand out from the crowd at any given price point. Think for a minute what the few qualified buyers these days are doing. When they search online for a home in a given location and price range they end up seeing a list of homes with some version of the primary external photo along with a few other details. This list of homes has a link to get to more details and photos of each home.
This makes the primary external photo of the property enormously important! It’s used to capture the buyer’s interest and get them to click a link to see more details and more photos. Once they get the page with more details and more photo of the property what do you think they do first? What would you do? They browse through the photos right? The more photos the better? There have been studies that document the fact that having more photos reduces market time and increases net selling price of a property.
So in a down market, here’s how to use photography to stand out from the crowd:
- Make sure that primary external photo is a striking, effective image that grabs attention and creates interest. This will entice buyers to look in more detail at the property.
- Use the maximum number of strong images allowed by your MLS or local broker site.
- Use virtual tours, slide shows, videos or whatever you can to visually present the property in an interesting way.
In summary, strong photography is one of the few alternatives that agents and home sellers have to make their marketing of a property standout from the competition other than reducing the price.
Learn more Real Estate Photography Tips by visiting Larry’s website at http://photographyforrealestate.net . At AgentsBuddy we welcome Larry and other Real Estate Professionals, Authors, and Entrepreneurs. We are a self promoting community where we exchange advertising for your knowledge. Visit us or join the Real Estate discussion forum to promote your Real Estate career.
________________________________________________________________________________________
Disclaimer and Copyrights: The opinions, beliefs and viewpoints expressed by the various authors and forum participants on this web site do not necessarily reflect the opinions, beliefs and viewpoints of AgentsBuddy.com members, owners, staff, and or shareholders. The author of each article published on this web site owns his or her own words. The articles on this web site may be freely redistributed in other media and non-commercial publications as long as the following conditions are met. The redistributed article may not be abridged, edited or altered in any way without the express consent of the author. The redistributed article may not be sold for a profit or included in another media or publication that is sold for a profit without the express consent of the author.