What does Zillow, Trulia and the other top real estate search brands have in common? Besides massive advertising budgets, they all pile listing upon listings on their visitors with very little attention to how often they update these listings or any information on THE ACTUAL location a person is searching for real estate.
How is a small real estate agent or real estate broker supposed to compete with MASSIVE budgets while not getting lost in the shuffle? Simple, what is the reason customers come to you in the first place? I bet right now you are thinking “Personalized Service” or something similar…right?
You see, you are already setup to offer personalized Real Estate services and you know you are willing to work harder, utilizing your in-depth knowledge of the area and a commitment to quality service. Fast, quality Realtor services is something the larger national brands cannot begin to compete with.
Now, use that simple benefit and take it online. Where these sites advertise “Millions of Listings”, you do the opposite and choose a single neighborhood.
This does two things:
- Puts you on top of the search results when someone searches that neighborhood
- Immediately signals to the visitor you are an expert since you took the time to build the website.
Win-Win! Click here and contact us today about putting your specialty neighborhood online!